Why do we want to highlight our superpowers in our businesses?
Many people possess the same skills and expertise as you do (e.g. went through the same training), but your {gifts + personality + life experience} combo is unique.
The law of supply and demand tells us that whatever is more unique can command a higher price - as long as its value and relevance to the market is clearly communicated.
Claiming your Superpowers is your ticket to standing out, making competition a non-issue and commanding premium pricing for your programs, services and products.
Here is how to Monetize Your Superpowers:
Step #1 Discern Superpowers vs Expertise
Here is a simple distinction - your Superpower is within you, you don't need training or certification to acquire your Superpowers.
Digestive wellness is an expertise. Online marketing is an expertise.
Intuitively getting to the root cause of your clients' confusion and overwhelm, and helping them get clarity for the next step in 30 minutes is a Superpower.
Look closely into your interactions with your gold-star clients. Look into your process in helping clients get results. What are you most proud of? What do they identify as the AHA moments, from time to time? In what ways you create breakthroughs for them that other your "competitors" fail?
Think about what is easy for you that surprises others. Consider what you "ended up" doing with most of your clients. What does your GUT tell you?
What Wisdom am I here to give the world?
Step #2 Articulate Your Superpowers
You may have an inkling of what your Superpowers are, but just having it swirl in your head is not good enough.
Articulating your superpower takes time, commitment, effort and the willingness to step out of your own way and to constantly evolve.
You may have to turn your world upside down to see what you were unable to see. You many need help to open up to what was not apparent to you and be humble enough to accept and admit that you didn't know that part about yourself.
You probably need to overcome preconception and judgment of what is "appropriate" to say in order to fully step up and claim the hell out of it...
Step #3 Claim the Hell Out of It!
Unless you step up and own it, you won't be able to communicate your Superpowers to your clients confidently. If you can't do it confidently, how can you ask others to have confidence in you?
Claiming their superpowers has done wonders to my clients' confidence and has added much clarity to their marketing communication on so many levels - so much so that it has become an integral part of my work with all my private clients.
"Claiming it" is the hard part, because you are putting it out into the world. Because you have to own up to it and stop hiding behind your "expertise" or "job titles" or other labels that fence you in the safety zone.
You have to face the fear of not being good enough, the fear of change and the fear of being vulnerable head on so you can make your Superpowers magnetic to your ideal clients.
#4 Communicate Your Superpowers
To communicate your superpowers, you need to cut through the jargons and superficial wordings - don't let them become your prison bars that limit your possibilities. Buzzwords are tempting, but they make you lazy.
You need to be able to put your Superpowers into words that your ideal clients can relate and understand, so they will pay you the big bucks for your services.
Here is where the "MONETIZE" piece comes in because if you can't make your peeps understand how your Superpowers can solve their problems, they are not going to whip out the credit cards for you.
Ling business & marketing coaching with a Mindset + Psychic twist at business-soulwork.com to help Maverick Entrepreneurs nail their Messages, claim their Superpowers and muster the Guts to monetize their Truth so they can build a purpose- and personality-driven biz that is a full expression of themselves.
Ling helps her clients supercharge their actions not only through practical strategies and marketing tools, but also through their growth and development - so they not only grow their biz, but also LET THEIR BUSINESS GROW THEM. Through her "left brain meets right brain" approach, she helps her clients uncover their truth and tap into their intuition, then ground those light bulb moments with practical strategies.
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