McDonald's rips up corporate structure in attempt to regain lost customers

Rupert Neate - McDonald's rips up corporate structure in attempt to regain lost customers
The chief executive of McDonald’s admitted on Monday that the world’s largest burger chain is “not on our game” as he announced sweeping changes designed to revitalise the company which is rapidly losing customers to new a breed of customer-focused fast-food chains.

“The reality is our recent performance has been poor. The numbers don’t lie,” Steve Easterbrook, McDonald’s new president and CEO, said on Monday as he ripped up the company’s global corporate structure in a plan to “shape McDonald’s future as a modern, progressive burger company”.

Easterbrook, a Briton who took over as CEO on 1 March, said he would “return excitement to our proposition and brand”. In a 23-minute video presentation he said: “The message is clear we are not on our game … We must improve, or we will be selling our customers short and leaving open opportunities for competitors.”

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Sensational Business Habits: SWEEPING Is A Simple Way To Improve The Customer Experience

Duane Cummings - For several decades, I have enjoyed traveling the globe. Along with immersing myself in the sights, sounds, history, culture and food of a country, I also love studying the habits, strategies, and practices of the local businesses and then comparing them to those here in the United States. Although we are in the Internet age, and online shopping accounts for a large percentage of all purchases, I like spending the bulk of my time in and around brick and mortar establishments. I enjoy the personal interaction and never fail to learn something new, whether speaking to a fledgling entrepreneur, multi-generational shopkeeper, or an executive at a large company. A long time ago, I stumbled across a simple, universal, and timeless lesson that should be as much of any company's habit as turning on the lights.

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