Why do we want to highlight our superpowers in our businesses?
Many people possess the same skills and expertise as you do (e.g. went through the same training), but your {gifts + personality + life experience} combo is unique.
The law of supply and demand tells us that whatever is more unique can command a higher price - as long as its value and relevance to the market is clearly communicated.
Claiming your Superpowers is your ticket to standing out, making competition a non-issue and commanding premium pricing for your programs, services and products.
