Trefis Team - Yelp is one of the biggest local business listing directories in the U.S., and is fast becoming a de facto search engine for users who wish to make an informed decision about availing services from businesses in their neighborhood. While Yelp has been able to expand and effectively monetize its business in the U.S market, the company’s efforts abroad are still gaining traction. Until last year, the company was eyeing Europe and Latin America for expansion. However, it is now aggressively targeting the ASEAN (Association fro South East Asian Nations) markets as they account for over 9% of the world population and 4.7% of world’s gross domestic product.
Yelp began expansion in this region with the launch of its operation in Taiwan in March. This month, the company has expanded its services to Malaysia. In this article, we will discuss how this expansion will affect Yelp’s revenues in the near future.
